Increase Help-seeking Behavior

Develop and implement strategies to promote positive public attitudes
toward being socially and emotionally healthy.

Objective: Increase help-seeking behavior by fighting the stigma and promoting the benefits of receiving support for mental health conditions and substance abuse issues.


Individuals & Families:

  • Promote understanding and acknowledgement that:
       Emotional health and physical health are intertwined.
       Loss and grief can contribute to emotional health struggles, and may require ongoing support.
       Depression is a common human condition that many people need help to overcome.
       People may need short and long term support following traumatic events and experiences.
  • Promote help-seeking across all stages of life – talk openly about it, be a role model, remind people who may be struggling that no one should be expected to “go it alone.”
  • Talk openly about how people who have suicidal thoughts can get help and can get better.

Non-profit, Community-Based, Faith-Based, and Businesses

  • Work with health promotion coalitions across the state that address mental health issues and that connect mental and emotional health with physical health, including the link between substance abuse and suicide risk.
  • Encourage and educate about peer helping strategies and the benefits of support from people with similar life experiences.  
  • Promote Employee Assistance Programs and other sources of support at worksites.

Schools, Colleges, and Universities:

  • Peer involvement in activities that promote mental health wellness on campus.
  • Campus mental health action planning.
  • Promote social networks.


  • Educate the public and providers that mental, emotional, social and physical health are all components of overall health.
  • Educate the public that mental health services are available, and people can recover.
  • Work directly with patients and clients to emphasize the mental and emotional health conditions should be viewed like physical health conditions – and that everyone struggles with them.
  • Increase the linkages to collaborate and integrate primary care, mental health and substance abuse services to detect early warning signs.

Policy and Systems:

  • Broaden access to mental health services and remove barriers that may exist.
  • Strengthen the interface between systems that address mental health and substance abuse, including state agencies, schools, county agencies, primary health care and other community service organizations.  

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